6-HOUR LECTURE-BASED COURSE
201: Strategic Home Preparation
A 6-hour, lecture-based course for agents who want stronger presentation outcomes — without unnecessary spending or reliance on subjective staging decisions.
INSTRUCTOR
Carmen Wageman
Learn the Strategy
Lecture & Foundations
10:00 AM – 4:00 PM
Build the strategic foundation every agent needs to lead listing preparation at a professional level. By the end of this course, you'll understand why rooms feel "off," how buyers interpret visual cues, and what must be corrected before staging begins.
- Buyer perception & psychology
- The Bigger • Brighter • Newer™ framework
- Rules of design: scale, balance, proportion, light
- Strategic property presentation principles
- How to diagnose listing presentations weaknesses
Lunch + coffee provided. Course materials and diagnostic worksheets included.
This is a standalone course that will give you the foundation to use Strategic Property Presentation in your business. To complete the full SPPS certification, you will need to complete the 202: Applied Home Preparation course, which can be purchased separately.
A separate course textbook is available for purchase for delivery to you upon arrival on the day of the course.
1. Buyer Perception & Psychology
Understand how buyers read space, light, scale, and visual weight — and how these factors influence perceived value.
2. The Bigger • Brighter • Newer Framework
A strategic, repeatable system for elevating any room using principles that work across all price points and property types.
3. Rules of Design: Scale, Balance, Proportion, Light
Learn the foundational design principles that determine whether a room feels harmonious, spacious, and market‑ready.
4. How Buyers Interpret Space, Light, and Visual Weight
See rooms through the eyes of a buyer and learn how subtle adjustments can dramatically change first impressions.
5. Strategic Property Presentation Principles
Discover the difference between décor and strategy — and why strategic presentation is the missing link in most listings.
6. How to Diagnose Listing Weaknesses with Clarity
Learn how to walk into any room and instantly identify what’s working, what’s not, and what needs to change before photos.
Is this a staging course?
This is not a staging décor course. This course is designed to train you on strategic listing preparation. In the 201: Strategic Home Preparation course, the focus is on strategy, buyer perception, and presentation standards. If you also choose to take the 202: Applied Home Preparation course, you will learn to apply the strategies of the first course in a hands-on studio setting.
Do I need staging experience?
No. Both courses (201 Strategy and 202 Applied) are designed for agents at all experience levels.
Is lunch included?
Yes — lunch, coffee and refreshments are provided in both courses.
Is the textbook required?
No, but the textbook is highly recommended as a learning support tool for both courses and a valuable post-course reference tool.
Can I attend the 202: Applied course if I miss the 201: Strategy course?
No. The 201: Strategic Home Preparation course is required to participate in the 202: Applied Home Preparation course.
Do you offer group pricing?
Yes — groups of 2 or more receive a 10% discount when booked together.
Can we certify our entire team?
Yes — brokerage cohorts and group pricing are available.
Can we host SPPS at our brokerage?
Yes — private sessions can be arranged.
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$450.00
per person
201: Strategic Home Preparation
- 6-hour course (10am-4pm)
- Coffee and lunch served
- Course materials and diagnostic worksheets included
- Separate course textbook available for purchase
- A group discount of 10% is available for bookings of 2 or more persons
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